Didi disappeared from the service bar of WeChat

According to Chinese mainland media, Didi Chuxing had disappeared from the service bar of WeChat on the morning of July 7, and a search for “Didi Chuxing” in WeChat was no longer visible. If the user has used Didi applet, it will still appear in the history of applet records, can continue to use. During the same period, Didi Chuxing miniprogram can no longer be searched in Alipay.

Cyberspace Administration of China said on July 4 that it had notified APP stores to remove the APP and required Didi Chuxing to make rectification after testing and verification that the mainland ride-hailing platform had seriously violated laws and regulations regarding the collection and use of personal information.

This time, the small program involved in the offline is only the Didi Chuxing small program of the taxi-hailing business. At present, the small programs launched by Didi Hitch, Didi Fueling and Didi Driving are not affected and can be used normally.

Every summer (July to August) is the peak season for online ride-hailing, which is also the period for Didi to rush orders. “Growth will definitely be affected.” One of the Didi people think.

“The main thing is that we can’t win over new users. Competitors are actively making moves, and it may take a week for the impact on Didi to have obvious results.” “Said a Meituan source.

Didi has not yet responded to questions about whether the deletions fall within the scope of the App Store deletions, which were regulated on Thursday, and the possible impact of the drop in orders.

No one knows how long the suspension will last, and the loss of a key source of new traffic for Didi, which is hungry for growth, could make things even more difficult.
Didi closed at $11.91 on July 7, down 4.64%. In the past five trading days, Didi’s stock price has dropped nearly 34% from its high of $18.01, and its market value has dropped to $57.1 billion, more than $22.9 billion from the peak of more than $80 billion when the market opened.